Campbell shedding Godiva, citing image MOUNT LAUREL, N.J. — Campbell Soup Co. is putting Godiva up for sale, saying the decadent Belgium chocolate does not fit with the company’s focus on healthy, down-home foods. The Camden-based company announced Thursday that it has hired Centerview Partners LLC to advise it on what to do with Godiva Chocolatier, which the company has owned for more than 40 years, but says has never fit squarely into any of its main business units. Analyst Mitch Pinheiro, who follows the company for Janney Montgomery Scott, said the company would need to get around $900 million for Godiva to avoid diluting earnings. Pinheiro said Campbell has resisted selling Godiva in the past partly because there was no place to reinvest the money that would equal profits generated by the chocolate company.
Well, that is the most rediculous thing I've ever heard. (well, almost )
Unless sales were really down, why would a lucrative business sell off a profit maker? Perhaps it was just the 'politically correct' thing to do.
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And their chicken soup has how many grams of sodium......and,,,chocolate is a natural anti-depressant,,,it releases serotonin in the brain......
That poor Campbell's boy and girl will be so depressed.
Cute Senders! It actually gave me a visual of the campbell kids!
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